The Content Optimization Platform That Ranks on Google AND AI Search Engines
The only platform combining SEO + GEO + AI tracking to get your content cited by ChatGPT, Perplexity, and Claude
Frase is the only content optimization platform that ranks your content on both Google and AI search engines. If you’re creating content in 2025, you need to be thinking about more than just Google—and Frase is the only tool built for both worlds.
Starting Price
Setup Time
Time Saved
Teams Using It
Avg SEO Score
✓ Best For
- Content marketers focused on SEO
- Agencies managing multiple clients
- Teams wanting AI search visibility
- Anyone creating SEO-optimized content
✗ Not For
- Pure creative writing (no SEO focus)
- Budgets under $38/month
- Teams needing only AI writing
- Those avoiding AI-assisted content
First Impressions: Why Frase Matters in 2025
Search has fundamentally changed. ChatGPT, Perplexity, and Google AI Overviews are answering millions of queries that used to send traffic to your site. Frase is the first platform built to win in both worlds.
I’ve been testing Frase for 30 days, optimizing 12 articles and monitoring AI citations across ChatGPT and Perplexity.
Here’s what stood out immediately: Frase doesn’t just help you rank on Google—it optimizes your content to get cited by AI search engines.
That’s a massive shift. Most SEO tools are still fighting yesterday’s war. Frase is the only platform built for the search landscape of 2025.
Trusted by 50,000+ content teams including Microsoft, GitLab, Coursera, and Under Armour, Frase has become the go-to platform for teams serious about content performance.
John Demetrius, Content Lead at PTSMC — June 2025
What Is Frase? Overview & Specifications
Frase is a content optimization platform that combines SEO research, AI writing, real-time optimization, and AI search tracking in one tool.
It’s designed for content creators, marketers, and agencies who need to produce content that ranks on Google while getting cited by AI platforms like ChatGPT and Perplexity.
What Actually Matters
- Dual optimization: The only platform optimizing for both Google (SEO) and AI search engines (GEO)
- AI search tracking: Monitor your brand across ChatGPT, Perplexity, Claude, Gemini, and Google AI
- Real-time scoring: Watch your SEO score improve as you write
- SERP analysis: Analyze top-ranking competitors in seconds, not hours
- Content opportunities: Proactive monitoring that tells you what to fix, boost, or fill
Design & User Experience: Built for Speed
Frase’s interface is clean, fast, and purpose-built for content optimization.
The editor gives you a real-time SEO score in the top right corner. As you write, it updates instantly—showing you exactly what’s working and what needs improvement.
The left sidebar shows SERP analysis, competitor headers, and questions people are asking. Everything you need is in one view.
Most SEO tools require constant tab-switching between research, writing, and optimization. Frase puts everything in one workspace. You research, write, and optimize without leaving the editor.
Setup takes about 10 minutes. Connect your Google Search Console, create your first document, and you’re ready to go.
There’s no steep learning curve. If you’ve used Google Docs, you’ll feel at home immediately.
Chris F., Verified G2 Reviewer — 2025
Performance: Where Frase Actually Delivers
I tested Frase on 12 articles across different topics and industries. Here’s what the data shows.
Core Functionality
Research speed: What used to take 2-3 hours of manual SERP analysis now takes 5 minutes with Frase. Enter your target keyword, and it analyzes the top 20 results instantly.
Content optimization: The real-time SEO score is incredibly useful. It’s not just a number—it shows you exactly which topics, headers, and keywords you’re missing.
AI writing quality: Frase’s AI writer is solid but not exceptional. It’s great for outlines and first drafts, but you’ll need to edit for voice and depth.
The AI Tracking Advantage
This is where Frase separates itself from every other SEO tool on the market.
Frase tracks your brand across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. You can see exactly which prompts trigger your brand, compare your share of voice against competitors, and identify visibility gaps.
AI search grew 800% year-over-year. If you’re not tracking your AI visibility, you’re flying blind.
Daily Use: What It’s Actually Like
How to Get Started (Step-by-Step)
- Sign up for the free 7-day trial (no credit card required)
- Connect your Google Search Console for performance tracking
- Create your first document and enter your target keyword
- Wait 30 seconds while Frase analyzes the top 20 SERP results
- Use the AI outline generator or write from scratch
- Watch your real-time SEO score improve as you add topics and headers
- Enable GEO optimization to format content for AI citations
- Publish directly to WordPress or export as HTML/Google Docs
A Typical Content Creation Session
I open Frase, create a new document, and enter my target keyword: “how to optimize content for AI search.”
Frase pulls SERP data in about 20 seconds. I see the top competitors, their word counts, headers, and questions they’re answering.
I click “Generate Outline” and Frase creates a structured brief based on the top-ranking content. I edit it to match my angle.
As I write, my SEO score updates in real-time. It starts at 0. By the time I’ve covered the main topics, it’s at 78. I add a few more sections it suggests, and I hit 94.
The whole process—from keyword to optimized draft—takes about 45 minutes. Without Frase, it would take 3+ hours.
Use Frase’s “Content Opportunities” feature to find existing pages that are declining in rankings. These are quick wins—small optimizations that can bring back lost traffic.
How Frase Compares to Alternatives
I’ve tested Surfer SEO, Jasper, and Clearscope alongside Frase. Here’s how they stack up.
Surfer SEO
From $89/mo
Choose this if:
- You want detailed on-page optimization
- Budget isn’t a concern
- You don’t need AI tracking
Related: Best AI tools for fintech startups
Frase
From $38/mo
Choose this if:
- You want SEO + GEO in one platform
- You need AI search tracking
- You want the best value for money
Jasper AI
From $49/mo
Choose this if:
- You prioritize AI writing quality
- SEO optimization isn’t critical
- You need brand voice consistency
Also see: RankPilot review
The key difference: Frase is the only platform built for both SEO and GEO (Generative Engine Optimization).
Surfer and Jasper are great at what they do, but they’re not preparing you for the AI-first search landscape.
The Real Strengths & Weaknesses
Pros
- Only platform with SEO + GEO optimization
- AI search tracking (ChatGPT, Perplexity, etc.)
- Saves 4+ hours on research per article
- Real-time SEO score guidance
- Affordable pricing ($38/mo to start)
- Fast SERP analysis (20 seconds)
- No steep learning curve
- WordPress, Google Docs integration
- Multilingual support (159+ countries)
- 7-day free trial, no credit card
Cons
- AI writing quality needs editing
- Customer support can be slow
- Occasional platform instability
- Limited AI writer customization
- Rank-Ready docs cost extra ($3.50 each)
- AI tracking only on higher plans
What’s New in 2025: Recent Updates
Frase became the first content platform to track brand mentions across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.
Why it matters:
- AI search grew 800% year-over-year—you need to know where you stand
- Track competitor share of voice and identify visibility gaps
Added Generative Engine Optimization to help content get cited by AI platforms.
Why it matters:
- AI platforms prioritize comprehensive, well-structured content (2000+ words)
- GEO optimization formats your content for AI citation success
One-click optimization for both SEO and GEO simultaneously.
Why it matters:
- Saves time on manual optimization
- Ensures you’re optimizing for both Google and AI search
Proactive monitoring with Fix/Boost/Fill framework to identify declining content.
Why it matters:
- Find quick-win optimizations on existing content
- Daily alerts prevent traffic loss from ranking declines
Should You Buy Frase? My Recommendation
Best For Content Teams Focused on Performance
If you’re creating SEO content and want to prepare for AI search, Frase is the clear choice. It’s the only platform built for both worlds.
Skip Frase If:
- You need pure AI writing without SEO focus
- Your budget is under $38/month
- You’re not creating search-optimized content
- You prefer manual research and don’t want AI assistance
Recommended Alternatives
- Surfer SEO — Best for detailed on-page optimization (higher price, no AI tracking)
- Jasper AI — Best for AI writing quality (no SEO optimization or tracking)
- Clearscope — Premium content optimization (expensive, no GEO features)
More tools to consider: Mujo AI review, FinSEO AI review
Where to Get Frase (Official Links)
Official Website: frase.io
Pricing Plans: frase.io/pricing
Free Trial (7 days, no credit card): app.frase.io/register
Internal Reading
- Runable review 2026 — AI automation platform
- SigmaMind AI review — AI content assistant
- Chirpz citation discovery tool — Track content mentions
- Creati Studio review — Content creation platform
Final Verdict: A Must-Have for Modern Content Teams
The Only Platform Built for SEO + AI Search
Frase is the best content optimization tool I’ve tested for teams serious about ranking in 2025.
It’s not perfect—the AI writing needs editing, and customer support could be faster—but the core value proposition is unmatched. This is the only platform optimizing your content for both Google and AI search engines.
That matters. AI search is growing 800% year-over-year. ChatGPT, Perplexity, and Google AI Overviews are answering queries that used to send traffic to your site.
If you’re creating SEO content in 2025, you need to think about more than just Google rankings. Frase is the only tool built to help you win in both traditional and AI search. At $38-98/month for most users, it’s a no-brainer investment.
Evidence & Proof: Verified 2025 Data
Customer Testimonials (All 2025)
Case Study: PTSMC (June 2025)
Physical Therapy & Sports Medical Centers achieved 6x content output increase, improved engagement time from 22 seconds to 1 minute 17 seconds, and reported their best quarter ever in Q1 2025 after implementing Frase.
Source: Official Frase case study — June 2025
Long-Term Performance Notes
Frase reports that users typically see AI citations within 2-4 weeks of optimizing content with GEO features. Traditional SEO ranking improvements appear within 30-60 days.
The platform maintains a 4.8★ rating on both G2 (500+ reviews) and Capterra as of December 2025.
Trust indicators:
- 50,000+ content teams worldwide
- Used in 159+ countries
- Enterprise clients include Microsoft, Oracle, GitLab, Coursera, Under Armour
- GDPR compliant
- 7-day money-back guarantee
Ready to Optimize for SEO + AI Search?
Start your 7-day free trial. No credit card required. Create 3 optimized articles free.